Top 10 Iconic Music Videos of the 90s

"U Can't Touch This" - MC Hammer | 1990
Ah, the ’90s! When baggy pants weren’t just a fashion statement, they were a movement, thanks to MC Hammer. “U Can’t Touch This” wasn’t just a song; it was an anthem. Remember those flashy gold pants and the way Hammer moved in them? Pure magic.
The video was a burst of vibrant colors, a visual treat that perfectly complemented the infectious beat of the song. And the choreography? It was energetic, fresh, and something everyone tried to mimic at school dances and backyard parties. And who could forget the iconic “Hammer time” phrase? It became a catchphrase of the decade.Beyond the catchy tune and dance moves, the video was a testament to Hammer’s unique style and the era’s playful extravagance. Even today, it’s hard to hear that song and not want to dance or at least do the iconic “Hammer shuffle.”
Black Or White - Michael Jackson | 1991
When Michael Jackson teamed up with John Landis (the mastermind behind “Thriller”), they created more than just a music video with “Black or White.” Addressing racial tensions, the video combined catchy pop-rock melodies with a profound message of unity.
The memorable scene where faces of different ethnicities morph into one another was revolutionary, emphasizing our shared humanity. But the standout moment? The black panther dance sequence. Controversial yet symbolic, it showcased Jackson’s frustration with societal prejudices. “Black or White” wasn’t just about the music; it was Jackson’s call for understanding and unity, solidifying its place as one of the era’s most impactful videos.
"Nuthin' But A 'G' Thang" - Dr. Dre | 1992
When Dr. Dre’s smooth beats first drop in “Nothin’ but a ‘G’ Thang,” you know you’re in for a classic. The track, with its infectious chorus and Snoop’s laid-back flow, became an anthem for the West Coast. The video paints a day in the life, from cruising in lowriders to spontaneous dance-offs on the streets.
It’s a celebration of the SoCal lifestyle, complete with sunlit house parties and basketball games. But what truly stands out is the synergy between Dre and Snoop. Their effortless exchange of verses and the natural chemistry they showcased made them one of the most memorable pairings in hip-hop. More than just a chart-topper, this track encapsulated the vibe of ’90s hip-hop, becoming a defining anthem for Death Row Records, and the West Coast as a whole.
"Sabotage" - Beastie Boys | 1994
You know that feeling when you’re watching an old-school cop show, full of wild chases and dramatic showdowns? “Sabotage” captures that vibe perfectly. The Beastie Boys, in their hilarious disguises and antics, take us on a whirlwind adventure.
The video is a nod to retro TV dramas, but with a twist only the Beastie Boys could pull off. And the song? It’s a head-banging anthem, with those edgy guitar riffs and shout-along lyrics. The track is pure Beastie Boys – a blend of raw energy and playful mischief. With each guitar strum and vocal shout, you’re reminded of their unique style. And that video? Every time that song plays, it’s hard not to picture their comedic take on classic cop dramas.
"Waterfalls" - TLC | 1994
TLC’s “Waterfalls” wasn’t just a chart-topping hit; it was a poignant reflection on pressing societal issues. The song’s smooth R&B rhythms carried a heavy message about the dangers of drug trade and the HIV/AIDS epidemic. The video, with its cutting-edge visuals, brought this narrative to life. Remember the scene where the members of TLC transform into liquid forms, cascading as waterfalls?
It was both mesmerizing and symbolic, representing the transient nature of life. The individual stories portrayed in the video, from a young man lured into drug dealing to another facing the consequences of unprotected intimacy, were hard-hitting and resonated with many. “Waterfalls” showcased TLC’s ability to blend soulful music with meaningful storytelling, leaving an indelible mark on the ’90s music scene.
"Gin and Juice" - Snoop Dogg | 1994
From its chill beats to its memorable lyrics, “Gin and Juice” captures Snoop Dogg’s signature style perfectly. This track, with its infectious hook and rhythm, quickly became a staple in the ’90s hip-hop playlist.
The video transports us to a day in the life of Snoop: house parties brimming with friends, lowriders bouncing to the beat, and of course, the ever-present gin and juice in hand. It’s a celebration of the SoCal lifestyle, where the sun is always shining, and the party never stops.
Beyond the catchy beats, the song touches on the challenges and allure of the street life, showcasing Snoop’s storytelling prowess. Through “Gin and Juice,” Snoop painted a vivid picture of his surroundings and experiences, solidifying its place as a standout moment in hip-hop’s rich tapestry.
"Everybody (Backstreet's Back)" - The Backstreet Boys | 1997
Picture this: five guys, a spooky mansion, and a night of unexpected surprises. “Everybody (Backstreet’s Back)” wasn’t just a catchy tune; it was a mini cinematic experience. Drawing inspiration from classic horror flicks, the video transported fans to a world where the Backstreet Boys became various creatures of the night. From werewolves to mummies, each member took on a monstrous persona, adding a layer of intrigue to the video.
But it wasn’t all about the scares. The synchronized dance routine in the grand ballroom, with its infectious energy and sharp moves, became instantly iconic. Who didn’t try to mimic those steps at least once? The video perfectly encapsulated the essence of the Backstreet Boys: a mix of playful theatrics, undeniable talent, and a knack for creating memorable moments. It was a testament to their versatility, proving they could master both the charts and the art of storytelling.
"Around The World" - Daft Punk | 1997
Daft Punk’s “Around the World” stands out even in an era filled with memorable music videos. The stage, layered with platforms, showcases dancers moving in ways that perfectly match different elements of the song. From tall, skeletal figures to synchronized swimmers, each dance sequence feels like a unique beat brought to life.
Watching it feels like you’re seeing the song itself, not just hearing it. This video captures Daft Punk’s innovative spirit, mixing straightforward ideas with detailed execution. “Around the World” is more than just visuals set to music; it’s an experience that draws you in and keeps you there.
"Baby One More Time" - Britney Sears | 1999
The iconic schoolgirl outfit paired with pigtails became an instant fashion statement, setting trends worldwide. Set amidst the backdrop of a school, the video played with themes of youthful rebellion and the complexities of teenage emotions. The gymnasium dance routine showcased synchronized moves and infectious energy, making it a favorite for many to try and replicate.
The moment Britney stepped into the frame, you could feel the buzz. There was something about her – a spark, an energy. You couldn’t help but be drawn in. And that song? It became the anthem for many, echoing in cars, bedrooms, and clubs everywhere.
This video wasn’t just another pop song on the charts; it was our first glimpse of Britney as a game-changer in the music world. Reflecting on it, her influence wasn’t just a passing phase; she shaped an era, influencing both tunes and trends.
"What's My Age Again?" - Blink 182 | 1999
Ever felt like you’re too old to act young, but too young to act old? Blink-182 captured this sentiment perfectly in “What’s My Age Again?”. With lines like “Nobody likes you when you’re 23” and references to prank calls and TV shows, the song is a humorous take on the awkward transition from youth to adulthood. The video amplifies this theme, featuring the band members streaking through LA, causing mischief and evoking laughs. The video, with its comedic streaking scenes, perfectly captures the song’s playful take on growing pains. As Blink-182 races through the streets, they’re not just making us laugh; they’re showing us the fun side of not having everything figured out. Because in the end, age might change, but the spirit of youth? That’s timeless.